The third quarter of 2024, Apple achieved its best sales record ever in India by selling around 4 million iPhones, driven by strong demand for models like the iPhone 13 and iPhone 15. According to the International Data Corporation (IDC), the Indian smartphone market grew 5.6% compared to the same period last year, marking the fifth consecutive year of growth.
| Highlights | Details |
|---|---|
| Apple’s Record Sales in India | Apple sold around 4 million iPhones in Q3 2024, driven by strong demand for iPhone 13 and iPhone 15 models. |
| Market Growth | The Indian smartphone market grew by 5.6% year-over-year, marking five consecutive years of growth, according to IDC. |
| Top Smartphone Brands | Vivo held the largest market share at 15.8%, while Oppo achieved the highest sales growth, increasing by 40% compared to Q3 2023. |
| Total Smartphone Shipments | Approximately 46 million smartphones were shipped in India in Q3 2024. |
| Average Price Increase | The average price of smartphones in India rose by 0.9%. Phones priced between $200 and $400 contributed to 42% of the total sales growth. |
| Premium Segment Growth | Phones in the $600–$800 range saw an 86% increase in sales, with popular models including iPhone 13, iPhone 14, iPhone 15, Galaxy S23, and OnePlus 12. |
| 5G Smartphone Sales Surge | 5G phones made up 83% of sales in Q3 2024, up from 57% last year. Budget 5G phones ($100–$200) nearly doubled in sales. |
| Future Market Growth Prediction | IDC predicts continued growth in India’s smartphone market next year, with a focus on premium models and AI-enabled devices, supported by high-impact marketing. |
While Vivo remained the top brand with the largest market share at 15.8%, Oppo saw the biggest jump in sales, with a 40% increase from the previous year. In total, smartphone companies shipped 46 million phones in India during this period.
The average price of smartphones in India slightly increased by 0.9%. Phones priced between $200 and $400 made up about 42% of the total sales growth. The premium segment, consisting of phones priced between $600 and $800, showed the most growth, rising by 86%—fueled by popular models like the iPhone 13, iPhone 14, iPhone 15, Samsung Galaxy S23, and OnePlus 12.
The report also highlighted that 5G phone shipments grew significantly, with 83% of the smartphones sold supporting 5G, compared to 57% last year. Budget-friendly 5G smartphones priced between $100 and $200 saw nearly double the sales from last year.
Looking ahead, IDC expects India’s smartphone market to grow even faster next year, especially for high-end phones and models featuring AI technology, with strong promotional efforts planned around these advanced features.
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