Last month, Deezer reported its first positive cash flow in 2024, marking a significant milestone in its history. As the music streaming platform nears profitability, it’s launching new features to differentiate itself in the highly competitive market.
On Wednesday, Deezer announced several features aimed at providing listeners with a more personalized experience. These include a customizable algorithm, monthly recaps, universal sharing, and more.
Most notably, Deezer believes its custom algorithm will distinguish itself since listeners can fully personalize their recommendations without restriction.
Starting this month, users can manually adjust the recommended songs, playlists, albums, and artists, completely controlling their music discovery experience.
While competitors like Amazon Music, Apple Music, and YouTube Music allow users to dislike or hide songs to reduce them from being suggested, Deezer takes this a step further by enabling users to entirely exclude songs, artists, or even entire playlists and albums through the new “Manage My Recommendations” section.
Deezer also introduced a “dislike” button to pair with the existing “like” feature. Users can now express their disapproval of songs by tapping the heart symbol crossed out, indicating to the algorithm that they don’t want recommendations for that track again.
Other new features aimed at enhancing customization include options to personalize playlist covers by choosing from various colors and stickers, as well as customizing the Favorites tab to prioritize albums or artists for easier access. These features are set to launch next month.
Deezer also announced a new monthly recap feature called “My Deezer Month,” which complements its annual wrap-up, “My Deezer Year.”
In early May, users will be able to view various monthly statistics, including their most listened-to songs, artists, and genres, along with breakdowns of their activity, such as comparisons of total listening minutes to the previous month and total hours spent on their top three genres.
This is a challenging area for Deezer to tackle, as Spotify remains the go-to platform for yearly recaps. Apple Music debuted a monthly version of its Replay feature last year, but it’s uncertain whether Deezer’s attempt can achieve the same level of popularity.
According to the company, there was a 30% increase in the use of “My Deezer Year” at the beginning of 2025.
Additionally, Deezer announced a universal sharing feature. When users share a song with friends, it takes them to Deezer’s website, where they can click on multiple links to services where the song is available, including Spotify and Apple Music. So even if they don’t have a Deezer account, they can still listen to the artist and enjoy the music.
Universal sharing launches in late April.
Although Deezer is on the cusp of turning a profit, it also experienced a slight dip in subscribers, from 10 million in 2023 to 9.7 million in 2024. In contrast, Spotify has over 675 million monthly active users, including 263 million paying subscribers.
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